According to a study by Opinion Research Corporation for AARP, nearly 80 percent of Baby Boomers say they would like to continue to live at home for so long as they can. However, that same study showed that might not necessarily be the same home they live in now. A majority reported they intend to stay in a one-level home, relocate to one, and/or downsize. Homebuilders, home remodelers and realtors, take note.
Source: Asheville Real Estate Journal
(On January 1, 2011, the first of the Baby Boom generation begins to turn 65. While marketers have traditionally viewed anyone over 49 as over the hill, there are compelling reasons why overlooking Boomers isn’t smart for business. During the course of the next few weeks, we’ll be highlighting 65 of those reasons.)
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3 years ago
Thanks for sharing this information. Personally, I would also like to remain in my own for as long as I can. You are right to point out that while most people share this same view, not everyone envisions it being in their current home. This is certainly something to consider!
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As nursing homes became assisted living facilities, which in turn became senior living communities, one thing remained the same - even as designs and marketing of these homes changed, the preference of most individuals to live out their time in their own home. With the families I work with assisting senior parents in their own home, I have worked with moving seniors to smaller homes or condominiums in order to right size their living space to accommodate health concerns and conveniences. This can be done without moving to one of the facilities, with the help of a support team.
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