Boomers are reshaping the travel industry. – One More Reason Why Marketers Still Need to Target Boomers

As they have with everything aspect of popular culture Baby Boomers are in the process of reshaping the travel industry. They want vacations that are enriching, authentic, that incorporate learning and above all, unique. Boomers have moved away from the travel agent and have embraced the net when researching a vacation. Social media is now playing a major role in their decision making process as a new form of “word of mouth.”

The travel industry needs to take a close look at the travel selections Boomers make and how they go about planning their trips if they plan on being competitive with group. Boomers are a huge demographic and like with every other aspect of their lives will be the trendsetters for the travel industries.

Source:  Heather on Her Travels, AARP, Travel Insights 100

(On January 1, 2011, the first of the Baby Boom generation begins to turn 65. While marketers have traditionally viewed anyone over 49 as over the hill, there are compelling reasons why overlooking Boomers isn’t smart for business. During the course of the next few weeks, we’ll be highlighting 65 of those reasons.)