The travel industry needs to take a close look at the travel selections Boomers make and how they go about planning their trips if they plan on being competitive with group. Boomers are a huge demographic and like with every other aspect of their lives will be the trendsetters for the travel industries.
Source: Heather on Her Travels, AARP, Travel Insights 100
(On January 1, 2011, the first of the Baby Boom generation begins to turn 65. While marketers have traditionally viewed anyone over 49 as over the hill, there are compelling reasons why overlooking Boomers isn’t smart for business. During the course of the next few weeks, we’ll be highlighting 65 of those reasons.)
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It's great that you point out the continued value of travel for people, even as they age. In my work with independent seniors living at home, we regularly research, customize and create itineraries for travel - sometimes with groups overseas, sometimes just to visit family members. The key to remaining independent is to be able to go where they would like to go - we help them do that, and the travel industry as a whole should accommodate this growing demographic.
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