Boomers: Still opening their wallets – One More Reason Why Marketers Still Need to Target Boomers

The recession has touched everyone’s pocketbooks, but recent research from Mediamark Inc. shows some bright spots. Over the past two years, the share of spending by consumers age 50+ was up in the following categories:
– Credit Card Expenditures +15%
– Home Furnishings +12%
– Home Improvements +11%
– Foreign Vacations +10%
– Health & Beauty Aids +9%
Of course, this demographic leaves out some of the later-stage Boomers, those 45 to 50, and includes seniors 65+, but it does indicate that there are still business opportunities out there for businesses with the vision to target those of Boomer age and beyond.
Source: Media Post Publications
 (On January 1, 2011, the first of the Baby Boom generation begins to turn 65. While marketers have traditionally viewed anyone over 49 as over the hill, there are compelling reasons why overlooking Boomers isn’t smart for business. During the course of the next few weeks, we’ll be highlighting 65 of those reasons.)