I received a pass-around e-mail last week targeted to the over-30 crowd, with some of those "when I was a kid" comparisons. You know, the ones that go:
– Instead of the Internet, we had the library
– Instead of e-mail, we actually wrote letters
– Instead of MP3's or iTunes, we had record stores
– Instead of cell phones, we had to find a phone booth when we were away from home.
Since I could relate to all of these myself, it got me thinking about the myth that "Boomers are technologically challenged". I realized that while that may be how I seem to my nieces and nephew, they don't realize that I've actually grown up with technology. And though I've felt challenged a bit along the way, there were many times, including now, when I choose to embrace technology and it actually turns out to be quite fun and amazing.
There's so much that can be said about Boomers and technology, that this is probably the first of a series of posts on the subject. I would agree with the research that says Boomers prefer technology that's useful. And according to a recent article about the aging brain on NPR.org it's not only useful for the brain to learn new things (like blogging!); it actually helps new brain cells to grow throughout life. So jump in any time!
Even though Boomers think they’ll never grow old, there are things that inevitably will happen to us physically as we age, whether we like it or not.
As my sister and I’ve accompanied our aging parents and relatives through a variety of transitions, there have been so many times we’ve found ourselves searching for technological solutions to a variety of issues. For instance, since we ARE in the age of cell phones, which seem to be getting smaller and more complicated, we’ve wondered why there can’t be a cell phone with simpler functions and larger numbers. (I know my husband already has to use his glasses to see who's calling, though my arms are still long enough to read without them.) Sure, there’s the Jitterbug, which works for elders. But as I suspect that many of us Boomers will still want the bells and whistles we’ve grown accustomed to, there's lots of room for more innovation in this area alone.
At Gen-Sights, we came across a video awhile back that Ronni Bennet (Her Blog: http://www.timegoesby.net/) posted on YouTube. She talks about technological gadgets, computers, and the web and some of the physical challenges they pose for the aging population. She offers some insight into the kinds of issues that we Boomers are sure to face as we continue to age. In my last post, I mentioned the MIT Age Lab, where researchers are looking for new ideas and creative technologies that offer practical solutions for "the quality of life of tomorrow". More companies really should be looking at their products this way and not just focusing on the teen-to-20-something set as they develop new technologies. There's huge opportunity with the largest segment of the population, the Boomers. The key is to make it useful, in order to make life better.
I also have to mention a cool company called MyWay Village that I’ve been very impressed with. They’ve developed a product called Connected Living, which enables seniors to keep in touch with family members and friends through a safe online community. By providing ambassadors to train the seniors, they’ve seen amazing results in how easily seniors take to the technology. In fact, the company has had so much success, they're now developing a special program for the memory impaired. What a great way to make it easy for Boomers to stay in touch with their elder parents or loved ones, and for children to connect with their grandparents. Again, something that’s not just useful, but life-enhancing.
Though we may have grown up without a cell phone, we certainly have them now and we'll continue to look for technologies to make our lives easier as we age. As I'm celebrating another birthday, I have to admit that yes, we'll age, whether we like it or not, and I want some great technology to go along for the ride.
– posted by Laura Willis
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