Helping Companies Resonate with Boomers

Traditionally, marketers have looked at adults ages 18 to 49 as the demographic sweet spot. Those over 50? Why bother? They're too stuck in their ways to alter their buying habits. But that's all changing, and not surprisingly, it's Baby Boomers - with an estimated $2.2 trillion in spending power - who are doing it.

Gen-Sights is a collaborative marketing communications venture focused on helping companies position and brand themselves for success in the Boomer market. Being Boomers ourselves, along with a year's worth of research on the market, has given us many insights that will help businesses tap into this incredible booming audience.
- posted by Laura Willis/Tom Gorski/Lynn Schweikart